Since acquiring new customers, in general, costs a lot more than keeping existing customers it is obligatory to find proper ways of making your customers satisfied. Some researches, like the one from U.S Small Business Administration1 , claims that 68% of customers leave because they are upset with the treatment they have received.
It is a priority for your business to not let that happen. While maintaining your business goals, your priorities should be expanded, keeping in mind that customer service support will help you build loyalty with your customers. In the end your company’s bottom line will be hugely impacted by fore mentioned principle of customer service.